Driving pleasure

Defined by both brands’ powerful creative synergy, Garage Italia and BMW join forces once again: Presenting the BMW i8 and i3 CrossFade Edition.

Driven by the high-level technological innovation and progressive design of the hybrid BMW i range, Garage Italia created a totally new livery that revolutionizes traditional car painting and wrapping techniques with a sophisticated new “digital” gradient effect. Inspired by modern art, the unique livery combines optical color mixing and intersecting geometrical shapes to create bold visual impact that emphasizes the cars’ dynamic lines in two distinct variations. Accentuating the high-speed soul of the i8 CrossFade, a hand painted arrowhead pattern creates a dynamic horizontal gradient that shades from Dark metallic Protonic Silver to metallic Protonic Blue. The same triangular pattern is printed on the Alcantara® upholstery of the center console, door panels and headliner, and paired with plain seats in a crafted combination of Foglizzo leather, perforated black Alcantara® and Protonic Blue Alcantara®. In contrast, the second CrossFade color variation expresses the all-round driving pleasure of the Garage Italia BMW i3. Finished using an innovative cold-rolling wrapping technique with custom-made 3M films, the i3 features a dotted optical gradient that shades up from metallic Protonic Blue to total black, and is echoed on the car’s high-quality textile and Alcantara® interiors.