In an ever-changing world, Hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, christened Millennial Pink, designed in collaboration with Garage Italia and Lapo Elkann.
A new approach to timekeeping, one which looks to the future, setting trends. More than a watch, it is a state of mind. Gender Neutral. For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot and grapefruit. Intriguing and undefinable, Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity. Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style. It is this way of thinking, shared by Hublot and its partner Garage Italia, which gave rise to the Big Bang Millennial Pink. Its 42-mm case sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink. This technical feat has been made possible thanks to research undertaken by Hublot's engineers. This highly specific colour is obtained by anodisation, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. The highly versatile Big Bang Millennial Pink is supplied with two straps. The first is made from rubber and has a deployant buckle made from titanium covered with a decorative layer of the same anodised and satin-finished millennial pink aluminium as the case. The second strap is a mix of Velcro and knitted PES fabric, and is secured with a sporty buckle in millennial pink anodised and polished aluminium. The two straps are easily interchangeable thanks to Hublot's exclusive patented One Click system. Disruptive, creating new codes for traditional luxury, the Big Bang Millennial Pink produced in collaboration with Garage Italia will only be available in a very exclusive limited edition of 200 pieces. Discover more on www.hublot.com .