unconventional spirit

The BMW i series knows exactly where the party’s at: on #theroadtoCoachella.

Building its annual collaboration with the Coachella Valley Music and Arts Festival and strong relationship with BMW, Garage Italia styles the wheels of the world’s most glamorous music event. The brief is simple – make the BMW fleet look as good as the celebrities it will be driving. Wrapping both the i3 & i8 with a custom-designed pattern, Garage Italia made sure the look of this exclusive service expressed both the unconventional spirit of the Festival and innovative identity of the new BMW electric range with total appeal. Fresh, colorful and full of good vibes, once again BMW and Garage Italia succeed in going all the way (from LA to Palm Springs).