new energy solutions
Garage Italia turns on the color in full-custom Memphis X BMW style.
Dedicated to the visionary creativity of the BMW i series, this exclusive brand project reinterprets the playful spirit of the Memphis Group on two futuristic new hybrid models – Welcoming the BMW i3 and i8 Memphis Edition. Powered by the high-energy creativity of contrast and color, the design is perfectly aligned, yet totally disruptive. Representing a rebellious sense of optimism in the evolution of new energy solutions, the Memphis edition breaks free of rigid luxury design concepts. Merging graphic lines and bright color fields, the hypnotic patterns of both livery designs were entirely hand-painted – involving a complex 8-layer composition that took over 5 weeks to complete – as were the vivid made-to-match interiors in unexpected combinations of tech fabric, Alcantara® and premium Foglizzo leather. Presented at the Salone del Mobile in Milan and Frieze New York, the Garage Italia MemphisStyle X BMW once-off edition is replicable only for BMW clients on special request.