DIGITAL BIRTHDAY FOR GARAGE ITALIA CUSTOMS

A gift of 77 NFTs to celebrate the seventh year of operation.

It was November 7, 2015 when Lapo Elkann's dream took shape, giving anyone the chance to make the car in their own image. It's already been 7 years and Garage Italia Customs is still riding high with its extravagant customizations, electric conversions of iconic cars, and collaborations with major automakers and design brands.It seems like yesterday that came out from Piazzale Accursio the mild-hybrid Spider Duetto, the beloved Cinquino transformed into an electric-powered Spiaggina, one-offs such as the Pagani Huayra Lampo, or the Alfa Romeo 4C Hokusai, true works of art on four wheels, and last but not least limited editions in collaboration with BMW, Mercedes, Jeep and Renault.To celebrate its seventh year, the company is launching an initiative aimed at raising awareness of Web3 and blockchain-related technologies. And this is possible thanks to Garage Italia Studio, the in-house Creative Agency that offers services and strategies for brands and businesses that want to take advantage of the many opportunities offered by the metaverse.
The date to mark on your calendar is today, November 7th, when Garage Italia Customs will release 77 limited edition NFTs for free at www.gic.xyz. This is only the first step in the factory's new strategy, somewhere between the digital universe and the real world.
77 unique digital works, ready to be "minted," which will grant owners numerous benefits and priority access to the next exclusive activations of the Milanese creative hub.
The advice is to sign up now by clicking on "Get Notified" to stay updated and access the platform at the right time and thus redeem your NFT.The landing page already features the mysterious avatar that will act as a trait d'union between Garage Italia Customs and its Partners as they discover the metaverse.GIC, this is its nickname, will be active on the social channels of Instagram and TikTok, through which it will speak with a phygital approach to a new heterogeneous community made up of motor and digital innovation enthusiasts.GIC anticipates the launch of a limited-edition NFT capsule collection and the drop of a physical Toy in its image, along with many initiatives such as digital exhibitions and contests for artists and creators.GIC also promises to become a powerful communication tool in blockchain, metaverse and NFT that, combined with the already extensive network of artists and specialists in the Garage Italia team, will enable brands and companies to ride trends and seize the opportunities offered by the digital universe.
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