Hertz go electric with Icon-e

Hertz Italia and Garage Italia together to interpret the Italian style and create tailor-made proposals to make the rental experience unique and exclusive.
An unprecedented partnership to offer a completely new way of experiencing the rental.Hertz has created Selezione Italia to offer its guests an unforgettable journey through an absolutely special experience in Made in Italy, which combines a tailor-made service made of courtesy, professionalism and exclusive attention, with the pleasure of driving the best of Italian motoring .Hertz intends to continuously develop Selezione Italia to make this experience ever more complete, captivating and distinctive.To announce the agreement with Garage Italia, which will support the rental company to create exclusive experiences for its Guests, Hertz has chosen the wonderful setting of Sorrento, strongly evocative of the Dolce Vita, the style that has characterized our country in the 60’s. In particular Hertz wanted to organize the meeting at the Parco dei Principi hotel, Giò Ponti’s dream overhanging the sea and, Massimiliano Archiapatti – CEO and General Manager of Hertz Italia – explains this choice: “We have collected Giò’s declaration Ponti, one of the greatest exponents of the design of our country “We must measure ourselves with the past, but also with the future and with utopias”, because we fully recognize ourselves in the beginning, and we wanted that the choice of place also completed the philosophy from which this project was born “.
And he added: “We are very proud of this new initiative. We have been working on it for some time and I am very happy to have found a level partner who immediately grasped the scope of this project on which Hertz is investing heavily. For us, Selezione Italia is much more than a rental offer, it is a philosophy, it is the way we live the relationship with our Guests. For us, Selezione Italia is our flagship, it represents the way we want to introduce ourselves. We are in Italy, we are proud of our traditions, of our culture which is made of a distinctive style that ranges from design to fashion, from food to art, but which above all is hospitality. We are constantly looking for news and with Garage Italia we can offer our Guests something truly unique. The first step in this partnership is to get on board the Icon-e project with the electric Fiat 500 Jolly from Garage Italia and use this reinterpretation of the historic car for next summer “. “For Garage Italia it is a wonderful opportunity to be able to launch together with Hertz a new business line linked to the Icon-e project, in which aesthetic research and craftsmanship of production coexist with the technological innovation brought by electrical requalification, all in the name of sustainability and re-use ”comments Enrico Vitali, CEO of Garage Italia with satisfaction.
Hertz has chosen the Fiat 500 Jolly Icon-e by Garage Italia to offer an attractive solution for the summer that, in addition to reviving the spirit of the Fabulous Sixties, offers the advantages of electric technology for a zero-emission Sweet Driving. Based on a vintage Fiat 500, completely transformed to become a fun and cheeky open-air, with attention to every detail. Fiat 500 Jolly Icon-e by Garage Italia becomes an innovative eco-friendly solution thanks to the electrical requalification of the rear-wheel drive vehicle which now features an electric retrofit kit. With the “Spiaggina” Icon-e by Garage Italia, Hertz can strengthen its desire to combine tradition and innovation and offer guests an exciting experience on board a real summer lounge with seats in natural rope entirely woven by hand, high level finishes, bodywork in Heritage colors and matching rims. With this agreement, Hertz and Garage Italia begin a journey that will soon bring another novelty to Selezione Italia to offer Hertz Guests a new and exclusive way of experiencing Italian style.
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