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Our Milan Design Week Automotive Guide

The car is one of the protagonists of the Fuorisalone, due to its increasingly intimate relationship with the world of art and design.Here is a series of events organized by car manufacturers who have decided to participate. From real exhibitions to art installations, passing through presentations of new products and recurring anniversaries.
Hyundai, via Solferino 28From 17 to 23 April Hyundai will be present in via Solferino, in the courtyard of the historic Corriere della Sera house, in the multimedia and immersive installation "Solferino 28 - Elevators", where it will develop the theme "Beyond Mobility".In this way, Hyundai consolidates a link with Milan, the city of design par excellence. The protagonist of this Fuorisalone will be the latest model in the 100% electric IONIQ range, the new IONIQ 6.The same philosophy of IONIQ 6 fits well with the world of design, in particular with the current streamliner of the Thirties which, in the design of trains and planes, wanted to challenge the conventional limits in terms of aerodynamics. The profile drawn by a single curved and continuous line of this sedan is not just a stylistic choice: it allows it to achieve a record aerodynamic resistance coefficient and to travel with zero emissions up to 614km on a single charge.
Audi at the piazza del Quadrilatero, corso Venezia 11Audi returns to a historic place for the relationship between the House of the Four Rings and the city, the former Archbishop's Palace in Corso Venezia 11.Design, research and innovation take shape at the Audi House of Progress: here the Fuorisalone audience will have the opportunity to take a journey into the circular economy to discover the Audi values ​​that guide the brand's road map towards carbon neutrality.In the internal courtyard, known as Piazza del Quadrilatero, a large circular colonnaded platform will host, as an absolute preview for the Italian public, the Audi Skysphere concept car, the futuristic full electric roadster, characterized by variable wheelbase, to symbolize how technological progress and emotion can be born from a totally sustainable approach based on the circular economy.
Lancia at Science and Technology Museum, via S. Vittore 21A futuristic and innovative design which at the same time also evokes the Lancias of the past. This is the Pu+Ra HPE concept, which introduces the new course of the historic brand, which we will see in three trail versions 2024 and 2028: Ypsilon, Gamma and Delta.The new Lancia concept fully embodies the principles of the brand's innovative design language, in which the volumes of the new cars arise from the intersection of elementary and iconic shapes, such as the circle and the triangle, combined with some eclectic details. So, Lancia Pu+Ra Hpe becomes the expression of Italian design at maximum power, highlighted by a sustainable and innovative approach.
Kia at Permanente Museum, via Turati 34Kia addresses the theme of the relationship between man and technology, in an exhibition located at the Museo della Permanente from 17 to 23 April. A series of visual and sound installations, through which the viewer is invited to an urgency for reflection, especially in the face of the continuous and incessant race for progress.The exhibition, created in collaboration with Zero, presents for all five days, a talk a day, followed by an exhibition: a possibility to re-discuss the present and provide a new perspective, in a comparison between cultural and artistic figures of the Italian scene and international.
Peugeot at the Magna Pars Hotel, via Tortona 15On the occasion of the 130th anniversary of the arrival of the very first car in Italy, Peugeot celebrates with an absolute preview at the Magna Pars Hotel. This exhibition will explore the new horizons of design and express the values ​​of its DNA: Allure (charm), Emotion (instinctive driving pleasure) and Excellence (quality, efficiency and uncompromising technology).The protagonist here is the 9x8 Hypercar decorated by J. Demsky, a visual artist of Spanish origin. For the occasion, Demsky also designed the graphics on the pilots' overalls and helmets.
Maserati in Maserati Rossocorsa, viale di Porta Vercellina 16In the new Maserati showroom in Viale di Porta Vercellina 16, the car manufacturer is presenting two new cars: the Granturismo One Off Prisma and the Granturismo One Off Luce, the first with a V6 Nettuno internal combustion engine, and the second with an electric power train. These will be joined by the Digital One Off by the Japanese artist Hiroshi Fujiwara.It will be possible to observe the cars up close on Thursday 20 April, while on Wednesday 19 April they will instead be shown a preview to a group of selected guests.Also present at the event will be the GranTurismo Launch Edition PrimaSerie 75th Anniversary, built on the occasion of its recent 75th anniversary.
Lexus at Superstudio Più, via Tortona 27Lexus is present at Milan Design Week for its 14th consecutive year. And he does it in his own way, through a series of art installations, such as "Shaped by Air”, by the New York artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, who has created this work for the occasion, rich of recycled consumables, suspended from the ceiling.Also in this case, the new products will have a large space: at Superstudio it will be possible to admire the new RZ up close, the electric SUV that opens a new era for the brand.
Smart by Archiproducts, via Tortona 31The new smart generation, from 18 to 23 April, in a two-story living concept.At Archiproducts it will be possible to admire #smart1, the first model of the new smart generation. Conceived as a natural continuation of premium living spaces, #smart1 shares their most recent trends, as the maximum expression of the concept of "third living", which takes the form of outstanding living comfort, full sustainability and maximum efficiency.The feeling of freedom, space and tranquility is also very important to the design of the smart #1, where the sunburst roof brings plenty of natural light into the interior. The design itself is the result of collaboration with the Mercedes-Benz global design team
Cupra, corso Como 1Superficie Assoluta” is on stage at the Cupra Garage in Corso Como 1, an exhibition whose central themes are technology and sustainability. The materials used represent the future of CUPRA design and guide the visitor in a visionary experience, together with the event's official partners: from Interni Magazine, the voice of Italian design, to Gandia Blasco, the studio that set up the external stalls.The food & beverage partners also completed the experience, with the presence of Fini and San Miguel.
GAC at Tortona Design District, via Tortona 16The second project of the GAC Car Culture Series is presented from 17 to 23 April at the Tortona Design District.Car Culture #2 - Van life is seen as a mean which you can really travel with. In the mind of the GAC Group designers, this vehicle could almost replace the plane; in fact, the silhouette of the car is the same as a van, but slimmer and rather compact in order to be efficient and to make the most of electrification technology: hence the term flying car.
Cake, via Tortona 19The Swedish brand of super-cool electric motorbikes has landed in Milan and is hosting a series of events focusing on environmental sustainability and green mobility at its pop-up store in via Tortona 19, in the beating heart of the Design District.
For the occasion, we at Garage Italia have customised a Cake Ösa+ in a colour match with the Arancin*-coloured 500 Spiaggina, and together with Cake we take you on a discovery of the most interesting events of Design Week.
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