What began in a garage in 1945 has become a global design powerhouse. From revolutionising toy cars in 1968 to topping sales charts today, Hot Wheels — under the visionary legacy of Mattel, a leading toy and family entertainment company — has become more than a toy: it’s a cultural icon. Powered by innovation and nostalgia, Hot Wheels bridges generations through collaborations, racing games, NFTs, live events and now, partnerships that blur the lines between art, fashion and automotive design. Here, we spotlight the coolest of them all.
1. Hot Wheels x Formula 1: Celebration of Speed and Design
This high-octane collaboration between Mattel and Formula 1 brings the thrill of elite motorsport to collectors and fans around the world. The collection embodies 1:64 scale die-cast models representing eight F1 teams. Available in single packs, five-car assortments and premium editions — think metal bodies, authentic liveries, driver numbers, Pirelli tyres and true collector appeal. Two new track sets — Sprint Circuit and Sprint Race, complete with a working DRS booster — offers immersive, high-speed play. Perfect for both, display and action, this range expands Hot Wheels’ enduring connection to motorsport. Fan-focused activations at select Grands Prix will bring the energy trackside and beyond.
2. Hot Wheels x Ferrari: Collector’s Dream Garage
Two legendary names reunite in a collector’s dream. The Hot Wheels x Ferrari Heritage Set reignites the passion of racing with two iconic models — the Ferrari 499P Modificata, a limited-series track-only evolution of the 2023 Le Mans winner, finished in Spectraflame rosso corsa with a removable engine cover. And the return of a classic — the Ferrari 312 P, the first Hot Wheels to wear the Prancing Horse in 1969, now reimagined with its open cockpit and right-hand drive. This partnership marks the beginning of a new era — where legacy and craftsmanship are celebrated in 1:64 scale.
3. Hot Wheels x Gucci: When Fashion Meets the Fast Lane
To mark Gucci’s 100th anniversary, the Italian fashion house joined forces with Mattel Creations to release a limited-edition Hot Wheels — a 1:64 scale replica of the 1982 Cadillac Seville by Gucci. Limited to just 5,000 units globally, this collectible pairs die-cast craftsmanship with high-fashion detail — Real Riders rubber tyres, GG pattern and gold piping on the seats. Housed in a sleek acrylic case with signature Gucci packaging, it’s more than a model — it’s a miniature statement piece. Debuting in the Gucci 100 campaign, this collaboration redefines what it means to collect in style.
4. Hot Wheels x Transformers: More Than Meets the Eye
Two iconic worlds collide as Hot Wheels and Transformers team up for the first time, unveiling a die-cast Optimus Prime inspired by the original 1984 Generation 1 design. This 1:64 scale collectible transforms from truck to robot featuring Real Riders wheels, red and blue Spectraflame paint and removable accessories. Thoughtful packaging showcases nostalgic G1 artwork and lets one display Prime in either vehicle or robot mode. It’s a bold fusion of design, nostalgia and innovation — uniting two legendary fandoms in one must-have collectible that’s ready to roll out…or rise up.
5. Hot Wheels x Daniel Arsham: Racing Through Time
Lap 3 continues Daniel Arsham’s sculptural exploration of automotive form through a striking new duo. A 1:64 Porsche 930A replicates Arsham’s own 1:1 build — complete with ’80s racing livery, Italian leather and stonewashed canvas interiors. Alongside it, the iconic Twin Mill is reimagined in pale pink Silkstone, featuring Arsham’s signature crystallized erosions. Both models blur the line between collectible and artwork, merging nostalgia with decay. Rounding out the release is a poster inspired by Otto Kuhni’s vintage “Competition Pak” illustration, making this drop a full-throttle tribute to design history, reinvention and the enduring beauty of imperfection.
