Automotive and Fashion: the perfect match
- Flaminia Brigandì
Automotive and fashion industry have much more in common than one might imagine: design, research and color combinations are in fact elements that can be traced back to both sectors, able to tell the story of the attention to an ever-growing aesthetic sense in the contemporary world.Clothing lines, branded accessories and vehicle restyling are just some of the declinations of this union that finds further demonstration in the Big Four - the four weeks dedicated to international fashion in New York, London, Milan and Paris - with which the automakers promote partnerships confirming the elective affinity that, since time immemorial, links fashion to automotive.
Lines and colors that seem to be conceived inside an atelier thus come to "dress" cars that are unique in their details and shapes, such as the Lexus LF-C2, which thanks to a special golden paint is able to change color when exposed to light.A sensitive experience of beauty that also brings the female world ever closer, in an exercise in style that combines taste and functionality.Attention to materials and textures thus tells of a creative approach very often close to that of 'haute couture: just as with a dress, even in the automobile, beauty is in the very nature of its forms, in the angle that defines them, in the color that represents them, and in the material that elevates the sensory experience to pure enjoyment.
It’s not a coincidence that almost all major international automakers over the years have presented versions of production models born out of collaboration with clothing brands: the Mercedes CLK 500 resulting from the dialogue between Giorgio Armani and the Advanced Design Center in Como of the Daimler Group, the BMW 7 Series Karl Lagerfeld, the Fiat 500 Gucci, the Peugeot 205 Lacoste, the Maserati Quattroporte Ermenegildo Zegna or the Lamborghini Murciélago LP640 Versace. These also include the Land Rover Defender Paul Smith, signed by the English designer, and the Lancia Y Missoni.One of the most recent projects that connects fashion and cars is The Next Classic Guide, created by Jaguar and Baracuta, with the goal of creating a customized Jaguar E-PACE from the iconic G9 Harrington Jacket and a limited-edition G9.A relationship thus destined to continue over time that confirms the car not only as a leader among industrial products in combining style and functionality, but also (and above all) as a pure, simple and sincere aesthetic pleasure.