How fashion has influenced the automotive industry
- Andrea Montanaro
The world of fashion and the automotive industry walk by hand in hand linked by a fundamental concept: exclusivity. Producing a piece of clothing or a car in a limited edition represents the winning formula to impose oneself in the market and break through to the hearts of enthusiasts. Finding fertile ground to express their creativity, style offices work alongside designers to give cars a new look, sometimes accompanying them with dedicated clothing lines. We have one of the first examples here below with the 1985 Peugeot 205 by Lacoste.
Ermenegildo Zegna and Maserati are two excellent examples of Italian excellence: In 2014, the historic luxury brand was chosen to work on a Quattroporte celebrating the Modenese company's centenary. The bodywork in "liquid metal" tones opens to the interior graced by a clever mix of silk and leather in Zegna's signature gray-beige tones. Embedded in the console we find the celebratory brass plaque engraved with "One of 100." Moving just over 20km on the Italian boot we find Lamborghini. In 2006 the Sant'Agata Bolognese-based company joined forces with Versace to create a collaboration of shoes, luggage and accessories along with a Murciélago. The chassis of the Lamborghini-branded icon is dressed in white accentuated by transparent ribs placed on the hood. The black leather interior is interrupted by white seats that host the classic Versace motif also present in the console section that houses a commemorative plaque. Closing out the look of the Murcélago are the black Hermera wheels made specifically for the collaboration. in 1978 Gucci joined Cadillac in making a very limited Seville. Available in white, black and brown, the car sees the classic Cadillac logo replaced with gold Gucci details. The double-G motif continues on the roof, headrests and armrests with brown trim embellishing the interior of the Seville by Gucci. The success of the collaboration led to a reissue released in 1980. Hot Wheels recently made a 1:64 scale reproduction of the Cadillac Seville by Gucci to celebrate the car. In an effort to revamp the look of its great classics, Mercedes launched "Project Geländewagen", a four-handed project by Virgil Abloh and Gorden Wagener, chief design officer of the German OEM. The versatile designer, who passed away recently gives us a revised version of the G-Class that retains only the skeleton while favoring essentiality. The windows replaced by nets, handles to replace the classic handles and the cabin reduced to a minimum do not make the car lose its luxurious appeal. The idea of turning the G-Class into a race-ready car results in a lowered stance accompanied by racing tires, seats and steering wheel.
The ‘80s represented a significant turning point for Fila, which, during this period, found itself at the top of sportswear thanks to a roster of athletes that boasted Bjorn Borg as an absolute star.The Italian brand's aesthetics play a key role in the creation of Ford's Thunderbird. Available in both 3.8 and 5.0 versions, the Thunderbird makes simplicity of detail a strong point. The white chassis houses two very thin lines in red and blue that echo the colors of the Fila logo placed on the rear as well as on the two sides at wheel well height. The Thunderbird's white leather interior could be replaced with gray suede available in Ford's various car options.